{"id":1104,"date":"2012-10-29T09:15:28","date_gmt":"2012-10-29T07:15:28","guid":{"rendered":"http:\/\/www.silkweb.ro\/blog\/?p=1104"},"modified":"2025-03-31T16:06:41","modified_gmt":"2025-03-31T13:06:41","slug":"campanii-google-adwords-in-b2b","status":"publish","type":"post","link":"https:\/\/www.silkweb.ro\/blog\/campanii-google-adwords-in-b2b\/","title":{"rendered":"Campanii Google AdWords In B2B"},"content":{"rendered":"<p style=\"text-align: justify;\">Azi multi stiu, putini pricep ca in campaniile de promovare online <strong>este obligatoriu<\/strong> sa te folosesti de <a title=\"publicitate prin google adwords\" href=\"http:\/\/www.silkweb.ro\/google-adwords.html\">Google AdWords<\/a>. Despre ce se poate intampla daca nu folosesti acest serviciu poti afla intr-un viitor articol pe acest blog.<\/p>\n<p style=\"text-align: justify;\"><strong>Cine Si Cum Foloseste Publicitatea Prin Google AdWords ?<\/strong><\/p>\n<p style=\"text-align: justify;\">Serviciul este folosit de majoritatea celor care au ajuns la un anumit nivel de cunostinte legat de business-ul lor din online si nu numai ;). Trebuie stiut faptul ca pentru orice tip de afacere, este mult mai usor sa duci clientii din online in offline.<\/p>\n<p style=\"text-align: justify;\">Am observat ca sunt foarte multi proprietari de pagini web \/ magazine online care se ocupa ei de gestionarea acestor campanii. Daca o fac sau nu bine, acest lucru se poate observa din performanta rezultatelor obtinute, informatii care le poti analiza in contul de Google Analytics.\u00a0<!--more--><\/p>\n<p style=\"text-align: justify;\">Citeste despre : <strong><a title=\"vezi ce este si cum folosesti google analytics\" href=\"http:\/\/www.silkweb.ro\/blog\/google-analytics-ce-este-si-cum-il-folosim\/\">Google Analytics &#8211; Ce Este Si Cum Il Folosim<\/a><\/strong><\/p>\n<p style=\"text-align: justify;\">Mai sus am amintit de faptul ca poti sa duci <strong>clienti<\/strong> din online in offline prin campaniile Google AdWords. Am reamimtit acest lucru deoarece majoritatea celor care folosesc acest serviciu, nu il trateaza cu maxim interes (este focus pe clici si trafic). Oare cati constientizeaza ca acel trafic este reprezentat de oameni, care accesand acele reclame isi doresc rezolvarea unei probleme apeland la un serviciu sau prin achizitia unui produs?<\/p>\n<p style=\"text-align: justify;\">Cautarile pe Google sunt rezultatul unor probleme sau dorinte ale oamenilor, iar acestea trebuie tratate in cel mai serios mod de catre cei care gestioneaza campaniile respective si de catre proprietarii de site-uri.<\/p>\n<p style=\"text-align: justify;\"><strong>Google Match Type : Broad, Exact, Phrase<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-1105 aligncenter\" title=\"google adwords kw type\" src=\"http:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2012\/10\/google-adwords-kw-type.png\" alt=\"google adwords kw type\" width=\"366\" height=\"335\" srcset=\"https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2012\/10\/google-adwords-kw-type.png 366w, https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2012\/10\/google-adwords-kw-type-300x274.png 300w\" sizes=\"(max-width: 366px) 100vw, 366px\" \/><\/p>\n<p style=\"text-align: justify;\">Acestea sunt tipurile de &#8222;potrivire&#8221; a cuvintelor cheie dintr-o campanie si sunt disponibile in Google AdWords Keyword Tool. In functie de optiunile selectate de tine pentru cuvintele alese, reclamele pot fi declansate sau nu la interogarea unui cuvant in motorul de cautare.<\/p>\n<p style=\"text-align: justify;\"><strong>Broad mach<\/strong> &#8211; este cea mai folosita optiune si permite declansarea anunturilor tale atunci cand o persoana efectueaza o cautare care include cuvintele alese de tine. Exemplu : daca un dealer auto alege cuvantul &#8222;masini&#8221; , sunt sanse ca reclama respectiva sa apara si atunci cand se cauta &#8222;detergent pentru masini&#8221;, &#8222;masini dezmembrate&#8221;, &#8222;masini de tocat&#8221;.<\/p>\n<p style=\"text-align: justify;\"><strong>[Exact mach]<\/strong> &#8211; functie folosita de catre cei mai avansati in Google Adwords. In acest caz Google afisaza reclama ta doar atunci cand o persoana cauta exact acel cuvant ales. Exemplu : o companie de asigurari care vrea sa vanda doar [asigurari casco], va marca acest cuvand astfel\u00a0[ cuvant ales\u00a0]. Acum reclama acestei companii, este vizibila doar celor care cauta &#8222;asigurari casco&#8221;, nu si celor care cauta &#8222;asigurari auto&#8221;, &#8222;asigurari rca&#8221;, etc.<\/p>\n<p style=\"text-align: justify;\"><strong>&#8222;Phrase match&#8221;<\/strong> &#8211; permite declansarea anunturilor tale atunci cand in cautarea utilizatorului apar cuvintele alese de tine in acea ordine. Exemplu : daca o campanie targeteaza cuvintele &#8222;adidasi nike&#8221;, reclamele apar la interogari de genu: &#8222;preturi adidasi nikie&#8221;, &#8222;adidasi nike online&#8221;, dar nu apar pentru &#8222;adidasi rosii nike&#8221;.<\/p>\n<p style=\"text-align: justify;\"><strong>Se Recomanda<\/strong>\u00a0<strong>[Exact mach] In B2B<\/strong><\/p>\n<p style=\"text-align: justify;\">Dupa ce am vazut modalitatile de afisare a reclamelor din Google AdWords, se poate trage usor aceasta concluzie. Stim cu totii cat de diferit este comportamentul oamenilor in societate, ei bine si in online lucrurile stau la fel, dar avantajul este ca aici lucrurile se pot masura si segmenta, putand targeta doar tipul de clienti potriviti business-ului nostru.<\/p>\n<p style=\"text-align: justify;\">Folosind exact match, poti avea un CPC mai mare, dar te feresti de traficul mai putin valoros pentru tine. Daca oferi servicii sau produse la standarde inalte, sigur nu-ti doresti cereri de oferta sau telefoane de la persoane care cauta cele mai mici preturi sau oferte, ori \u00a0acele servicii intr-o alta locatie geografica si lista poate continua.<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5rySFGmZDk0?rel=0\" width=\"1024\" height=\"576\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: justify;\">Citeste despre : <strong><a title=\"cuvintele negative in google adwords\" href=\"http:\/\/www.silkweb.ro\/blog\/cuvintele-cheie-negative-in-google-adwords\/\">Cuvintele Negative In Goole AdWords<\/a><\/strong> sau vezi <strong><a title=\"prezentari video google engage\" href=\"http:\/\/www.silkweb.ro\/blog\/google-engage-prezentari-video-de-la-evenimentul-din-cluj-2012\/\">Prezentarile Video De La Google Engage<\/a><\/strong>\u00a0!<\/p>\n<p style=\"text-align: justify;\">Tu cum iti gestionezi cuvintele si anunturile in contul tau ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Azi multi stiu, putini pricep ca in campaniile de promovare online este obligatoriu sa te folosesti de Google AdWords. Despre ce se poate intampla daca nu folosesti acest serviciu poti afla intr-un viitor articol pe acest blog. Cine Si Cum Foloseste Publicitatea Prin Google AdWords ? Serviciul este folosit de majoritatea celor care au ajuns [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[18,469],"tags":[497,495,450,496],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campanii Google AdWords In B2B<\/title>\n<meta name=\"description\" content=\"Campaniile de publicitate prin Google AdWords trebuie tratate diferit, in functie de targetul de clienti la care te raportezi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.silkweb.ro\/blog\/campanii-google-adwords-in-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" 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