{"id":1174,"date":"2013-01-09T13:29:05","date_gmt":"2013-01-09T11:29:05","guid":{"rendered":"http:\/\/www.silkweb.ro\/blog\/?p=1174"},"modified":"2020-11-25T22:26:24","modified_gmt":"2020-11-25T19:26:24","slug":"impactul-culorilor-in-reclamele-din-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.silkweb.ro\/blog\/impactul-culorilor-in-reclamele-din-facebook-ads\/","title":{"rendered":"Impactul Culorilor In Reclamele Din Facebook Ads"},"content":{"rendered":"<p style=\"text-align: justify;\">Pentru ca Facebook este considerat un &#8222;<em>al doilea internet<\/em>&#8221; multi dintre voi, oamenii de marketing, ati inteles acest lucru si o parte din voi utilizati corect acest canal atat pentru comunicarea cu clientii, cat si pentru cresterea vanzarilor. Cu peste 1,6 miliarde de utilizatori la nivel global si peste 8 milioane de utilizatori in Romania, acum in orice strategie de marketing, trebuie prevazut un buget alocat si pentru comunicarea \/ promovarea pe Facebook.<\/p>\n<p style=\"text-align: justify;\">Azi vezi rezultatele unui studiu de caz asupra impactului culorilor in reclamele din\u00a0<a title=\"publicitate prin facebook ads\" href=\"http:\/\/www.silkweb.ro\/facebook-ads.html\">Facebook Ads<\/a>. Pentru acest lucru, am ales unul din conturile gestionate, mai exact contul unui magazin online de imbracaminte si incaltaminte sport.<!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>Primii Pasi In Facebook Ads<\/strong><\/p>\n<p style=\"text-align: justify;\">In prima faza am setat scopul reclamelor, acesta fiind de a creste comunitatea \/ pagina, pe urma am ales targetul de clienti pentru produsele vandute de acest magazin. In articolul <a href=\"http:\/\/www.silkweb.ro\/blog\/construieste-ti-brandul-cu-facebook\/\">Construieste-ti Brandul Cu Facebook<\/a>, am scris despre importanta comunicarii cu fanii bradului tau si interactiunea ta cu ei pentru a-i transforma in ambasadorii tai sau in clienti.<\/p>\n<p style=\"text-align: justify;\">Pentru a testa impactul culorilor in viitoarele reclame din Facebook, a vedea ce culori de produse isi doresc potentialii clienti, am decis construirea a 6 blocuri de reclame avand acelasi mesaj, acelasi target demografic, acelasi tip de produs, dar culori diferite.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1175\" title=\"ads rosu gri\" src=\"http:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-rosu-gri.png\" alt=\"ads rosu gri\" width=\"588\" height=\"239\" srcset=\"https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-rosu-gri.png 588w, https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-rosu-gri-300x121.png 300w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1176\" title=\"ads galben\" src=\"http:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-galben.png\" alt=\"ads galben\" width=\"591\" height=\"225\" srcset=\"https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-galben.png 591w, https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-galben-300x114.png 300w\" sizes=\"(max-width: 591px) 100vw, 591px\" \/><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1177\" title=\"ads albastru\" src=\"http:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-albastru.png\" alt=\"ads albastru\" width=\"592\" height=\"217\" srcset=\"https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-albastru.png 592w, https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-albastru-300x109.png 300w\" sizes=\"(max-width: 592px) 100vw, 592px\" \/><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1178\" title=\"ads negru\" src=\"http:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-negru.png\" alt=\"ads negru\" width=\"581\" height=\"239\" srcset=\"https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-negru.png 581w, https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-negru-300x123.png 300w\" sizes=\"(max-width: 581px) 100vw, 581px\" \/><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1179\" title=\"ads rosu\" src=\"http:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-rosu.png\" alt=\"ads rosu\" width=\"599\" height=\"204\" srcset=\"https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-rosu.png 599w, https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-rosu-300x102.png 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1180\" title=\"ads verde\" src=\"http:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-verde.png\" alt=\"ads verde\" width=\"590\" height=\"223\" srcset=\"https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-verde.png 590w, https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-verde-300x113.png 300w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/>Urmatoarea imagine iti arata reach-ul fiecarei reclame, frecventa de afisare si cel mai important lucru CTR-ul ( rata de click ) &#8211; motivul pentru care a fost facut acest studiu de caz.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" class=\"aligncenter wp-image-1181 size-full\" title=\"rezultate ads culori\" src=\"http:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-culori.png\" alt=\"rezultate ads culori\" width=\"893\" height=\"233\" srcset=\"https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-culori.png 893w, https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/ads-culori-300x78.png 300w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/p>\n<p style=\"text-align: justify;\">OK, am vazut ca utilizatorii nostri reactioneaza bine la culorile tari, acestea iesind mult mai bine in evidenta in contrastul culorilor din design-ul Facebook. Acest lucru nu inseamna neaparat ca cei care au dat click pe aceste reclame doresc produse pe aceste culori, dar putem afla asta in testele urmatoare ;).<\/p>\n<p style=\"text-align: justify;\"><strong>Impactul Culorilor In Functie De SEX<\/strong><\/p>\n<p style=\"text-align: justify;\">Stii si tu ca in Facebook poti targeta utilizatorii pentru care afisezi reclamele si in functie de sex-ul acestora. Deci acest studiu de caz merge mai departe si analizeaza impactul culorilor in reclamele din Facebook Ads si in functie de sex-ul utilizatorilor.<\/p>\n<p style=\"text-align: justify;\">Pastrand aceleasi reclame, cu mesaje, culori si target de varste neschimbate, am segmentat afisarile in functie de sex, pentru a vedea diferentele de comportament intre femei si barbati. Daca ai un magazin online cu produse destinate atat femeilor, cat si barbatilor, este important sa promovezi produse cat mai relevante nevoilor fiecaruia.<\/p>\n<p style=\"text-align: justify;\">Rezultatele intregului test sunt prezentate in aceasta imagine.<img loading=\"lazy\" class=\"aligncenter wp-image-1184 size-full\" title=\"silkweb all fb ads\" src=\"http:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/silkweb-all-fb-ads.png\" alt=\"silkweb all fb ads\" width=\"987\" height=\"816\" srcset=\"https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/silkweb-all-fb-ads.png 987w, https:\/\/www.silkweb.ro\/blog\/wp-content\/uploads\/2013\/01\/silkweb-all-fb-ads-300x248.png 300w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/p>\n<p style=\"text-align: justify;\">Evolutia acestor informatii trebuie urmarita in continuare in contul tau de administrator al paginii de Facebook si mai ales in contul de Google Analytics (rezultatele venite in urma postatilor de produse in pagina ta). Trebuie sa stii exact ce tip \/ culoare de produse face ca fanii tai sa interactioneze cu magazinul tau, care se cumpara. Fa-ti cateva rapoarte, pune datele stranse cap la cap si foloseste aceste informatii in viitoarele tale campanii.<\/p>\n<p style=\"text-align: justify;\">Impactul culorilor intr-o reclama online este extrem de importanta, dar ai grija si la mesajul transmis in acea reclama, testeaza mai multe exemple, fa combinatii in mod continuu pentru a fi cat mai aproape de reteta perfecta pentru tine.<\/p>\n<p style=\"text-align: justify;\">Citeste despre<strong> : <a href=\"http:\/\/www.silkweb.ro\/blog\/monitorizare-campanii-cu-google-analytics-url-builder\/\">Monitorizarea Campaniilor Cu Google Analytics URL Builder<\/a><\/strong><\/p>\n<p>Tu ce produse vinzi online ? Cum iti masori reclamele ? Ce alte informatii mai testezi ?<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gjfRlcL8oFE?rel=0\" width=\"1024\" height=\"576\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru ca Facebook este considerat un &#8222;al doilea internet&#8221; multi dintre voi, oamenii de marketing, ati inteles acest lucru si o parte din voi utilizati corect acest canal atat pentru comunicarea cu clientii, cat si pentru cresterea vanzarilor. Cu peste 1,6 miliarde de utilizatori la nivel global si peste 8 milioane de utilizatori in Romania, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1182,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[19,18,429,506],"tags":[524,525,526],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Impactul Culorilor In Reclamele Din Facebook Ads<\/title>\n<meta name=\"description\" content=\"Vezi acest sudiu de caz, care arata impactul culorilor in reclamele din facebook Ads, asupra ratei de click din partea utilizatorilor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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